Beyond simply complying with the law, implementing and adapting companies to the requirements of the General Data Protection Law (LGPD) means professionalization, attraction, and growth, as investors prefer to allocate their resources to companies that have a concrete plan to comply with the LGPD.
Investors are increasingly concerned about the effective protection of personal data in startups, especially those whose business involves data processing.
Thus, in addition to investors having the habit of including company continuity and financial health in their common business risk assessment metrics, they are now conducting pre-investment investigations regarding the mapping of personal data and its processing flow, protection measures and actions, and the existence of a concrete plan for compliance with LGPD requirements.
